Replacing cars with new converts, one peddler at a time
What does it take to get car drivers out of cars and INTO "bikes" and how do we convince them it's safe? How can a bike "replace" cars for everyday use? How do we relate as a company in a way that reflects our core values?
Bikes have always been for the more intrepid. They should be for all the populace that needs transportation, in all weather and with luggage. They should truly compete with cars for amenities.